For major companies, the benefits of rolling out a new brand are many, but the implementation of new brand assets across hundreds of locations, spread over multiple countries, is a complex task.
Principle has managed international rebrands and brand refreshes for some of the world’s best known corporations and has used that experience to hone the Concept Development & Delivery methodology.
This white paper explains what the Concept Development & Delivery method is, how it reduces cost and time taken to implement a brand, how it ensures complete brand consistency across entire networks, and how problems can be managed effectively.
It looks in detail at key issues including:
Automotive, Corporate, Healthcare, Leisure, Retail, Retail Banking
Published - 08/12/2015
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